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Brand & Creative Studio · Naming & Verbal Identity

Brand Tone ofVoice Guidelines

A tone of voice with practical rules and examples for promotions, CRM, support replies, safer-gambling messages and terms

We turn your brand personality into writing rules a copywriter, support agent or affiliate manager can apply on day one. Guidelines show how the voice flexes between a match-day push, a bonus terms page, a withdrawal delay reply and a safer-gambling message, with before-and-after examples. Phrases that could imply easy wins or pressure to play are listed alongside compliant alternatives.

What you get

  • Voice principles and personality
  • Tone flex guide by situation
  • Before-and-after copy examples
  • Word list and phrases to avoid
  • Team training session

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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