Skip to content

Brand & Creative Studio · Visual Identity & Brand Systems

Brand Photography& Casting Direction

Photography style, shoot art direction and casting rules that present adult players realistically and within advertising codes

We define how your brand looks in photography, then art-direct shoots for campaigns, websites and social. Casting rules make sure everyone shown gambling or featuring prominently is clearly an adult, which in markets such as the UK means people who are and look at least 25. Scenes avoid glamorising wealth, linking gambling to social or sexual success or showing play in irresponsible settings.

What you get

  • Photography style guide
  • Casting and age appearance rules
  • Shoot art direction and shot lists
  • Retouching and grading standards
  • Licensed image library

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

More in Visual Identity & Brand Systems

See all

Brand & Creative Studio

Casino Brand Identity

Logo, colour, typography, tone of voice and brand guidelines for new or rebranding casino and sportsbook brands

ProjectEnterprise
Details

Brand & Creative Studio

Sportsbook Visual Identity System

Identity systems built for dense odds displays, live scores and fast-moving match-day creative across web, app and broadcast

ProjectEnterprise
Details

Brand & Creative Studio

Crypto Casino Visual Identity

Visual identities for licensed crypto casinos that look credible and modern, avoiding meme aesthetics and get-rich imagery

Crypto-friendlyProject
Details

Brand & Creative Studio

Poker Room & Tour Brand Identity

Identity for poker rooms, networks and live tour series, from logo and table felt to leaderboards and trophy design

Project
Details

Brand & Creative Studio

Bingo Brand Identity & Room Themes

Visual identity and themed room designs for bingo brands with a warm, sociable look aimed clearly at adult players

Project
Details

Brand & Creative Studio

Brand Iconography & Illustration System

Custom icons and an adult illustration style for games, sports, payments, account functions and safer-gambling tools

ProjectQuick win
Details