Skip to content

Brand & Creative Studio

Casino Brand Identity

Logo, colour, typography, tone of voice and brand guidelines for new or rebranding casino and sportsbook brands

We build complete identities: logo system, colour palette, typography, iconography, illustration style and tone of voice. Guidelines show how the brand works across web, app, ads, streams and responsible-gambling messaging. Designs avoid imagery with particular appeal to under-18s, which many advertising codes prohibit.

What you get

  • Logo system and brand marks
  • Colour, typography and iconography
  • Tone of voice guide
  • Brand guidelines document
  • Core template library

More in Brand & Creative Studio

Brand & Creative Studio

Naming & Brand Positioning

Brand names, positioning and messaging frameworks, screened for trademark availability and cultural fit per market

ProjectMulti-GEO
Details

Brand & Creative Studio

Casino Website Design

UX and visual design for casino and sportsbook front ends, from lobby and game pages to promotions and cashier

ProjectEnterprise
Details

Brand & Creative Studio

Ad Creatives & HTML5 Banners

Static and HTML5 banner sets in every size, language and offer variation your campaigns and affiliates need

RetainerMulti-GEOPerformance
Details