Visual Identity& Brand Systems

Brand & Creative Studio

Casino Brand Identity

Logo, colour, typography, tone of voice and brand guidelines for new or rebranding casino and sportsbook brands

Brand & Creative Studio

Sportsbook Visual Identity System

Identity systems built for dense odds displays, live scores and fast-moving match-day creative across web, app and broadcast

Brand & Creative Studio

Crypto Casino Visual Identity

Visual identities for licensed crypto casinos that look credible and modern, avoiding meme aesthetics and get-rich imagery

Brand & Creative Studio

Poker Room & Tour Brand Identity

Identity for poker rooms, networks and live tour series, from logo and table felt to leaderboards and trophy design

Brand & Creative Studio

Bingo Brand Identity & Room Themes

Visual identity and themed room designs for bingo brands with a warm, sociable look aimed clearly at adult players

Brand & Creative Studio

Brand Iconography & Illustration System

Custom icons and an adult illustration style for games, sports, payments, account functions and safer-gambling tools

Brand & Creative Studio

Custom Brand Typeface & Numerals

A proprietary typeface or tailored font family with clear numerals for odds, jackpots and balances in every script you need

Brand & Creative Studio

Safer-Gambling Visual Language

Brand-consistent design for age marks, safer-gambling messages, limit tools and helpline details so they are clear, not hidden

Brand & Creative Studio

Brand Photography & Casting Direction

Photography style, shoot art direction and casting rules that present adult players realistically and within advertising codes

Brand & Creative Studio

Lottery Brand Identity & Draw Graphics

Identity for lottery and instant-win brands, covering tickets, draw graphics, jackpot displays and retail point of sale