Strategy & Market Entry
Sportsbook-to-Casino Cross-Sell Strategy
A cross-sell strategy for operators licensed for both betting and casino, respecting where each product may be marketed
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Compliance & Responsible Marketing
Sportsbook Marketing Compliance Audit
A review of sportsbook campaigns, in-play promotions, odds content and sponsorship activity against the rules in each of your markets
Compliance & Responsible Marketing
Sportsbook Offer & Odds Ad Review
Pre-launch review of odds boosts, price claims, free bet ads and match-day creative against advertising and consumer rules
Sportsbook & Live Events
Sportsbook Event Pages & SEO
Evergreen and event hub pages for leagues and tournaments that rank before the big fixtures and convert on the day
Sportsbook & Live Events
Sportsbook App Relaunch Campaigns
Relaunch campaigns for a redesigned sportsbook app or platform migration that bring existing bettors across without losing them
Sportsbook & Live Events
Sportsbook Beta Tester Programmes
Opt-in beta programmes that gather bettor feedback on new features before full launch and create early advocates
Sportsbook & Live Events
Sportsbook Affiliate Event Calendars
A shared event calendar and creative pipeline that gets sportsbook affiliates promoting the right fixtures at the right time
Sportsbook & Live Events
Sportsbook Referral Programmes
Refer-a-friend programmes for sportsbooks, designed around group betting culture and each market's rules on incentives
SEO & Organic Growth
Casino & Sportsbook SEO Retainer
Ongoing technical, on-page and content SEO for licensed operators competing for high-value keywords in regulated markets
Affiliate Marketing
Casino & Sportsbook Cross-Sell Affiliate Deals
Commission rules for players who join through sports partners and later play casino, or the other way round
Streamers & Influencers
US State Sportsbook Creator Programmes
Creator partnerships for state-licensed sportsbooks with 21+ audiences, state geo-targeting and required responsible-gaming language
Streamers & Influencers
German Sportsbook Creator Programme
Sports betting creator content for GGL-licensed brands, with no active athletes and no betting promotion during live matches
Content & Localization
Bet Slip & Sportsbook UX Copy
Bet slip, cash out, price change and settlement messages written so bettors always know the state of their bet
CRM, Retention & VIP
Casino & Sportsbook Cross-Sell Journeys
Relevant introductions to your other products for multi-product brands, within local rules on mixed-product promotions
CRM, Retention & VIP
Nigerian Low-Data Sportsbook Retention
SMS-first, low-data retention for state-licensed sportsbooks in Nigeria, built around European football and bank transfers
CRM, Retention & VIP
Kenyan M-Pesa Sportsbook Retention
Retention for BCLB-licensed sportsbooks built on M-Pesa payment journeys, SMS and messaging in English and Swahili
CRM, Retention & VIP
South African Sportsbook Retention
Retention for provincially licensed sportsbooks across football, rugby and cricket, with POPIA consent and local payments
Conversion & UX
Event-Led Sportsbook Landing Pages
Fixture and tournament landing pages with live odds and deep links into a pre-filled betslip, built ahead of the sporting calendar
Conversion & UX
Personalised Sportsbook Home Screen
A sportsbook home screen built around each bettor's favourite teams, leagues and markets, with upcoming fixtures surfaced first
Analytics & Tracking
Fixture-Adjusted Sportsbook Attribution
Attribution and forecasting that control for the fixture calendar, so a tournament spike isn't credited to whichever channel ran that week
Analytics & Tracking
Greece Sportsbook Market Analytics
Sportsbook analytics for Greece built around football and basketball calendars, Greek-language search and licensed rivals
PR & Reputation
South Africa Sportsbook Launch PR
Launch communications for provincially licensed sportsbooks, built on football, rugby and cricket and precise about product scope
Brand & Creative Studio
Casino & Sportsbook App UI Design
Native app interface design for iOS and Android that carries your brand into navigation, notifications and store screenshots
Brand & Creative Studio
US Sportsbook State Launch Spots
Hero spots and cut-downs for new US state launches, with state-specific ages, helplines and disclosures in every end frame
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