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Analytics & Tracking · Privacy, Consent & Data Governance

US State Privacy LawTracking Controls

Tracking controls for US state privacy laws, honouring opt-outs of sale and sharing, Global Privacy Control and sensitive data rules

A growing number of US states, including California, Colorado, Connecticut and Virginia, give consumers the right to opt out of targeted advertising and data sales. We map which of your licensed states have such laws, configure tags and conversion APIs to respect opt-out requests and Global Privacy Control signals, and restrict precise geolocation data to its compliance purpose. Controls are reviewed as new state laws take effect.

What you get

  • State privacy law applicability map
  • Opt-out and GPC signal handling
  • Tag and conversion API restrictions
  • Geolocation data use controls
  • Twice-yearly law change review

Built for

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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