Conversion & UX
Registration & Deposit Funnel Optimisation
Step-by-step analysis and redesign of sign-up, KYC and first-deposit flows to cut drop-off between click and FTD

Conversion & UX · Registration & KYC Journeys
Verification and financial risk check journeys for UKGC-licensed brands that explain each request clearly and keep players informed
UK players must be age and identity verified before they can deposit or play, including free-to-play games, and financial risk checks can ask for more information later. We design the messaging, timing and upload journeys for these checks so players understand why they are asked and what happens next. Nothing is removed or delayed; the goal is fewer abandoned checks and fewer complaints.
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Conversion & UX
Step-by-step analysis and redesign of sign-up, KYC and first-deposit flows to cut drop-off between click and FTD
Conversion & UX
Field-by-field analysis and redesign of your sign-up form, from inline validation to address lookup and step order
Conversion & UX
A clearer identity and document verification journey that reduces rejected uploads and abandoned checks without weakening KYC
Conversion & UX
A guided first session that takes new players from sign-up through limits, verification and first deposit to the right first game or bet
Conversion & UX
Faster, safer log-in and account recovery for returning players, including biometrics, passkeys and two-factor authentication
Conversion & UX
A Brazilian Portuguese registration journey built around CPF validation, facial verification and payments in the player's own name