Paid Media & Programmatic
Meta Ads with Gambling Advertiser Approval
Facebook and Instagram campaigns for brands with Meta's written permission, age-gated targeting and deposit events sent via CAPI
Paid Media & Programmatic · Paid Social Where Permitted
UK Paid Social UnderCAP & Industry Code
Paid social for UKGC-licensed brands, built around CAP's strong appeal test, the industry code's age targeting and safer-gambling messaging
UK paid social is shaped by the CAP code, which bans gambling content with strong appeal to under-18s, and by the industry's social responsibility code, which calls for stricter age targeting on social platforms. We assess every creative, influencer and sports personality against the strong appeal test, set targeting to the code and apply safer-gambling messaging consistently. Offer ads include significant terms, and audiences exclude self-excluded players.
What you get
- ◆Strong appeal assessment for every asset
- ◆Age targeting set to the industry code
- ◆Safer-gambling messaging templates
- ◆Significant terms for offer ads
- ◆Audit trail for compliance review
Built for
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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