Conversion & UX
Registration & Deposit Funnel Optimisation
Step-by-step analysis and redesign of sign-up, KYC and first-deposit flows to cut drop-off between click and FTD

Conversion & UX · Registration & KYC Journeys
A BankID-based sign-up and log-in journey that handles Spelpaus checks and mandatory deposit limits smoothly
Swedish players expect to identify with BankID in a few taps, often through Pay N Play journeys that combine registration and first deposit. We design flows that hand off to the BankID app cleanly, explain Spelpaus checks and ask players to set the deposit limits Swedish rules require without it feeling like an obstacle. Copy is written in Swedish and reviewed against the moderation requirement.
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Conversion & UX
Step-by-step analysis and redesign of sign-up, KYC and first-deposit flows to cut drop-off between click and FTD
Conversion & UX
Field-by-field analysis and redesign of your sign-up form, from inline validation to address lookup and step order
Conversion & UX
A clearer identity and document verification journey that reduces rejected uploads and abandoned checks without weakening KYC
Conversion & UX
A guided first session that takes new players from sign-up through limits, verification and first deposit to the right first game or bet
Conversion & UX
Faster, safer log-in and account recovery for returning players, including biometrics, passkeys and two-factor authentication
Conversion & UX
Verification and financial risk check journeys for UKGC-licensed brands that explain each request clearly and keep players informed