Analytics & Tracking
GDPR Analytics & Tracking Compliance Audit
A review of tags, cookies, data flows and legal bases across your analytics and ad stack against GDPR and ePrivacy rules

Analytics & Tracking · Privacy, Consent & Data Governance
Tracking and direct marketing data practices for South African sportsbooks aligned with POPIA and provincial licence conditions
POPIA sets strict conditions on processing personal information, and its direct marketing rules require opt-in consent before electronic marketing to people who are not existing customers. We review analytics and ad tracking against POPIA, align CRM consent capture with the direct marketing rules, and document cross-border transfers to analytics vendors. Scope is limited to licensed sports and horse-race betting, as online casino is not authorised.
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Analytics & Tracking
A review of tags, cookies, data flows and legal bases across your analytics and ad stack against GDPR and ePrivacy rules
Analytics & Tracking
Consent management and Google consent mode configured properly, with consent rates measured by market and device
Analytics & Tracking
Ownership, definitions, access rules and retention schedules for marketing and player data, documented and enforced
Analytics & Tracking
Automated checks that GAMSTOP, Spelpaus and ROFUS exclusions are applied to every CRM list, ad audience and data sync
Analytics & Tracking
Behavioural markers of harm modelled from play and payment data, feeding duty-of-care teams and suppressing marketing
Analytics & Tracking
Audience measurement for French sports betting and poker brands, configured to CNIL guidance and ready for ANJ reviews