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Analytics & Tracking · Privacy, Consent & Data Governance

South Africa POPIATracking Compliance

Tracking and direct marketing data practices for South African sportsbooks aligned with POPIA and provincial licence conditions

POPIA sets strict conditions on processing personal information, and its direct marketing rules require opt-in consent before electronic marketing to people who are not existing customers. We review analytics and ad tracking against POPIA, align CRM consent capture with the direct marketing rules, and document cross-border transfers to analytics vendors. Scope is limited to licensed sports and horse-race betting, as online casino is not authorised.

What you get

  • POPIA tracking review
  • Direct marketing consent alignment
  • Cross-border transfer documentation
  • Information officer reporting pack
  • Remediation plan

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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