Analytics & Tracking
GA4 & Tag Manager Implementation
Clean GA4 and Google Tag Manager setup with iGaming events, from registration and KYC to deposits and bets
ProjectQuick win
Analytics & Tracking
Postback & S2S Tracking Setup
Server-to-server postbacks between your platform, affiliate software and ad networks for accurate conversion data
We configure S2S postbacks for registrations, FTDs and qualified players across affiliate platforms, ad networks and trackers such as Voluum, Binom or Keitaro. Every flow is tested end to end and reconciled against your back office. Discrepancies are investigated and documented.
What you get
- ◆Postback architecture design
- ◆Affiliate and network integrations
- ◆Tracker configuration
- ◆End-to-end testing and QA
- ◆Reconciliation against back office
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Server-side tagging and conversion APIs that keep measurement accurate as browsers and ad blockers cut client-side data
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Attribution & Marketing Mix Modelling
Multi-touch attribution and mix modelling that show which channels truly drive depositing players and profit
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