Analytics & Tracking
Postback & S2S Tracking Setup
Server-to-server postbacks between your platform, affiliate software and ad networks for accurate conversion data
Analytics & Tracking · Affiliate & Partner Tracking
Odds Partner & BetSlip Link Tracking
Tracking for odds comparison widgets, tipster links and pre-filled bet slip deep links, so partner-driven bets are attributed
Odds comparison sites and tipsters increasingly send players straight into a pre-populated bet slip rather than a landing page. We implement deep links that carry partner parameters through login and registration, record the partner source on resulting bets and accounts, and reconcile volumes with the partner's own reports. Both sides can then agree on value and optimise which markets to feature.
What you get
- ◆Deep link and parameter specification
- ◆Bet slip pre-population tracking
- ◆Partner source on bets and registrations
- ◆Partner volume reconciliation
- ◆Market and sport performance report
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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