Conversion & UX
Registration & Deposit Funnel Optimisation
Step-by-step analysis and redesign of sign-up, KYC and first-deposit flows to cut drop-off between click and FTD

Conversion & UX · Registration & KYC Journeys
Dutch sign-up flows using iDIN bank identification, CRUKS checks and mandatory limit setting, designed around duty of care
In the Netherlands, players can identify through their bank with iDIN, every registration and log-in is checked against the CRUKS exclusion register and players must set limits before they play, with extra protections for young adults. We design Dutch-language journeys that make these steps quick to complete and easy to understand. Duty-of-care messaging is treated as part of the experience, not a hurdle to hide.
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Conversion & UX
Step-by-step analysis and redesign of sign-up, KYC and first-deposit flows to cut drop-off between click and FTD
Conversion & UX
Field-by-field analysis and redesign of your sign-up form, from inline validation to address lookup and step order
Conversion & UX
A clearer identity and document verification journey that reduces rejected uploads and abandoned checks without weakening KYC
Conversion & UX
A guided first session that takes new players from sign-up through limits, verification and first deposit to the right first game or bet
Conversion & UX
Faster, safer log-in and account recovery for returning players, including biometrics, passkeys and two-factor authentication
Conversion & UX
Verification and financial risk check journeys for UKGC-licensed brands that explain each request clearly and keep players informed