SEO & Organic Growth
Affiliate Site Portfolio SEO
SEO governance for affiliate groups running many sites, so shared ownership never looks like a link network or doorway scheme
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SEO & Organic Growth
Affiliate SERP Compliance Monitoring
For operators: monitor which affiliate pages rank for your brand and whether their claims and bonus terms stay within your rules
Affiliate Marketing
Affiliate Program Setup
Launch a new affiliate program on Income Access, NetRefer, MyAffiliates or Cellxpert, configured correctly from day one
Affiliate Marketing
Affiliate Programme Business Case
A financial and operational case for launching or expanding an affiliate channel, before you commit budget, headcount or software
Affiliate Marketing
Affiliate Terms & Guidelines Rewrite
Modernised affiliate terms and marketing guidelines for an existing programme, with clear rules partners can follow and you can enforce
Affiliate Marketing
Affiliate Programme Relaunch
Revive a stagnant affiliate programme with a new offer, cleaned-up partner base and a relaunch campaign aimed at the right partners
Affiliate Marketing
Affiliate Recruitment & Outreach
Targeted outreach to proven casino, betting and crypto affiliates in your markets, with vetting before anyone is onboarded
Affiliate Marketing
Affiliate Network Partnerships
Work with gambling-focused affiliate networks under controls that show exactly which sub-publishers send your players
Affiliate Marketing
Affiliate Conference Recruitment Campaigns
Pre-booked meetings and follow-up at iGaming affiliate conferences, so event spend turns into signed, active partners
Affiliate Marketing
Affiliate Program Audit
An independent review of your affiliate partners, deals, tracking and costs, with a clear action plan
Affiliate Marketing
Affiliate Partner Segmentation & Tiering
Tier partners by value, player quality and potential so each segment gets the right deal, service level and attention
Affiliate Marketing
Affiliate Deal Review & Renegotiation
A structured review of underperforming or outdated partner deals, with renegotiation handled without damaging relationships
Affiliate Marketing
Affiliate Payments Operations
Accurate, on-time monthly partner payments with invoice checks, multi-currency and crypto payouts and a clear dispute route
Affiliate Marketing
Affiliate Newsletters & Partner Updates
A regular partner newsletter and offer calendar so affiliates always know what to promote, when and under which rules
Affiliate Marketing
Affiliate Software Selection & RFP
An independent, requirements-led process for choosing affiliate software, from shortlist to scored demos and contract points
Affiliate Marketing
Affiliate Platform Migration
Move your programme to new affiliate software without breaking tracking links, losing player attribution or delaying payments
Affiliate Marketing
Affiliate Platform & PAM Data Integration
Reliable player, deposit and revenue feeds from your casino or sportsbook platform into affiliate software, with checks that catch gaps
Affiliate Marketing
Affiliate Platform Health Check
A fast review of your affiliate software set-up covering deals, permissions, data feeds and partner experience
Affiliate Marketing
Affiliate Tracking Reconciliation
Find where registrations and depositing players go missing between partner clicks, your platform and the affiliate software
Affiliate Marketing
Affiliate Incrementality & Overlap Analysis
Measure how many affiliate-attributed players you would have won anyway through brand search, paid media or direct visits
Affiliate Marketing
Affiliate Finance Reporting & Accruals
Monthly affiliate cost reporting, commission accruals and audit trails that your finance team can close the books with
Affiliate Marketing
Affiliate App Install Attribution
Attribute app installs, registrations and deposits to affiliates through your mobile measurement partner and store rules
Affiliate Marketing
Affiliate Content Compliance Audit
A site-by-site audit of how your top partners present your brand, bonuses, terms and safer-gambling information
Affiliate Marketing
Affiliate Email & SMS Compliance
Controls for partners who promote your brand by email, SMS or messaging apps, covering consent, opt-outs and content
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