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Strategy & Market Entry · Americas Market Entry Plans

US Spanish-LanguageMarketing Strategy

A strategy for reaching Spanish-speaking adult audiences in the US states where you are licensed

Spanish-speaking bettors and players are an important audience in several licensed states, yet many operators simply translate English campaigns. We plan culturally relevant positioning, Spanish-language media and content, and activations around interests such as Liga MX and international football. Responsible-gaming messaging and helpline information are provided in Spanish, with geo-targeting limited to licensed states.

What you get

  • Spanish-speaking audience insight by state
  • Culturally relevant positioning
  • Spanish-language media and content plan
  • Football calendar activations
  • Spanish RG messaging and helplines

Built for

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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