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Brand & Creative Studio · Creative Ops & Brand Governance

UK Strong-AppealCreative Assessment

Assessment of characters, colours, themes and talent against the UK test for strong appeal to under-18s before creative goes live

Under the CAP and BCAP codes, UK gambling ads must not be likely to be of strong appeal to under-18s, a test that covers characters, art styles, themes, music and talent as well as placement. We assess concepts, game art and promotional creative against that test and current guidance, flag elements that raise the risk and suggest adult-oriented alternatives. Findings are documented for your compliance records.

What you get

  • Creative element risk assessment
  • Talent and influencer appeal review
  • Game art and theme checks
  • Adult-oriented alternative suggestions
  • Documented findings for compliance

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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