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Brand & Creative Studio · Campaign & Performance Creative
UK Campaign CreativeUnder CAP & BCAP
Campaign creative for UK players developed within the CAP and BCAP codes, the industry code and Gambling Commission expectations
UK gambling advertising must not be of strong appeal to under-18s, and anyone gambling or playing a significant role must be, and look, at least 25. We develop concepts, scripts and executions with those rules built in from the first sketch, along with the safer-gambling messaging the industry code expects. Each asset is reviewed against current codes and guidance before it goes for clearance.
What you get
- ◆Concepts developed within CAP and BCAP
- ◆Casting age and appeal checks
- ◆Safer-gambling message integration
- ◆Pre-clearance creative review
- ◆Clearcast submission support
Built for
How it works
- 01
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
- 02
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
- 03
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
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