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SEO & Organic Growth · On-Page & Content SEO

Cannibalisation &Content Consolidation

Resolve competing pages that split rankings, such as duplicate bonus, blog and lobby pages chasing the same query

Over time, casino sites accumulate several pages targeting the same terms: old promo pages, blog posts and category pages that trade places in the rankings and hold each other back. We identify cannibalising groups from Search Console data, decide which page should own each query and merge, redirect, retarget or retire the rest. Consolidated pages are clearer for players as well as search engines.

What you get

  • Cannibalisation report from Search Console data
  • Owner page decision for each query group
  • Merge, redirect and retarget plan
  • Content consolidation briefs
  • Post-change ranking stability tracking

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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