CRM, Retention & VIP
CRM Platform Selection & RFP
An independent shortlist, RFP and scored demos to choose the CRM platform that fits your products, markets and team

CRM, Retention & VIP · CRM Platforms & Integrations
Salesforce Marketing Cloud configured for gaming operators, from data extensions to Journey Builder and suppression logic
Larger operators and lottery organisations often run Salesforce Marketing Cloud across the business. We design data extensions and relationships for player data, build Journey Builder flows for lifecycle programmes, write AMPscript for personalisation and set up suppression and publication lists that enforce consent and exclusions. Near real-time needs are handled through the right integration pattern for your stack.
Add it to your offer
Combine it with any other services, markets and a budget if you have one in mind.
Get a custom quote
We reply with scope, timeline and price for your brand, usually within one business day.
Accept and kick off
Accept with one click, get your invoice and meet the team that runs it.
CRM, Retention & VIP
An independent shortlist, RFP and scored demos to choose the CRM platform that fits your products, markets and team
CRM, Retention & VIP
A managed move between CRM platforms that carries consent, suppression lists and live journeys across without gaps
CRM, Retention & VIP
Setup and tuning of Optimove for gaming brands, from the customer model and target groups to self-optimising campaigns
CRM, Retention & VIP
Implementation of Fast Track CRM with real-time event triggers, on-site notifications and journeys tuned for iGaming
CRM, Retention & VIP
Configuration of Smartico's CRM and gamification features, from missions and levels to mini-games and tournaments
CRM, Retention & VIP
Braze set up for casino and sportsbook use, with Canvas journeys, real-time data and the suppression rules gaming requires