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Sportsbook & Live Events · Horse Racing & Greyhounds

Racing Promotions& Each-Way Offers

Design and communication of racing promotions such as extra places and best-odds pricing, with clear terms and sensible limits

Racing customers compare promotions closely, and mechanics such as extra places on big handicaps or best-odds pricing shape where they bet. We design promotion mechanics with your trading team, model their cost against margin, write clear terms and plan how offers are communicated in each market. Offers are only promoted in channels and markets where inducements are permitted.

What you get

  • Racing promotion mechanic concepts
  • Cost and margin modelling with trading
  • Plain-English promotion terms
  • Channel-by-market communication plan
  • Promotion uptake reporting

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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