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Strategy & Market Entry · Go-to-Market for New Brands

New Brand Positioning& Proposition

Positioning, proposition and messaging for a new licensed brand, so it launches with a clear reason to choose it

Many new brands launch with the same games, similar offers and interchangeable messaging. We research target players and competitors, then define the brand's audience, proposition, tone and proof points. The output is a positioning platform every channel can use, tested with real adult players before launch where possible.

What you get

  • Target player segments
  • Competitor positioning map
  • Proposition and proof points
  • Messaging hierarchy and tone of voice
  • Positioning validation with players

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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