Sportsbook & Live Events
Live Betting Promotions
In-play promotions, alerts and content that engage bettors during matches, with responsible limits built in

Sportsbook & Live Events · In-Play & Live Betting Growth
Product and messaging design that slows impulsive live betting with reality checks, cool-off prompts and sensible alert limits
In-play betting moves fast, which is exactly why it needs friction in the right places. We review your live journey for moments that encourage chasing losses, then design reality checks, session reminders, alert caps and cool-off prompts that fit the product rather than interrupt it. The work gives compliance teams documented evidence of how in-play marketing is controlled.
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Sportsbook & Live Events
In-play promotions, alerts and content that engage bettors during matches, with responsible limits built in
Sportsbook & Live Events
Live match centres, stats and visualisations that give bettors a reason to keep your app open while they watch
Sportsbook & Live Events
Clear, honest education that explains how cash out works, when offers change and why it is not always available
Sportsbook & Live Events
Templated graphics generated from live data feeds, covering a full weekly fixture list without a designer on every match
Sportsbook & Live Events
Campaigns that grow awareness and use of in-app live streams, within each rights holder's conditions on promotion and eligibility
Sportsbook & Live Events
Growth programmes for fast-settling in-play sports such as tennis and basketball, where markets reopen every few minutes