Paid Media & Programmatic
Microsoft Advertising Campaigns
Bing search and Microsoft Audience Network campaigns for licensed gambling brands in the markets where they are allowed
PerformanceRegulated markets
Paid Media & Programmatic
Google Ads for Certified Gambling Advertisers
Search, Performance Max and YouTube campaigns for operators holding Google's gambling certification in their markets
We support licensed operators through Google's gambling certification for each country, then build and run search, Performance Max and YouTube campaigns within the policy. Brand defence, generic casino and sportsbook terms and remarketing are structured separately so budget follows returns. Reporting goes down to cost per FTD and early player value.
What you get
- ◆Gambling certification support per country
- ◆Account structure and keyword strategy
- ◆Brand defence and generic campaigns
- ◆Ad copy written to local advertising rules
- ◆Cost-per-FTD reporting and bid management
More in Paid Media & Programmatic
Paid Media & Programmatic
Programmatic & DSP Media Buying
Programmatic display, video and native buying through gambling-approved DSPs with strict brand safety and age targeting
PerformanceEnterpriseRegulated markets
Paid Media & Programmatic
Native Advertising Campaigns
Native placements on gambling-accepting networks, with pre-landers and advertorials written for honest conversion
PerformanceMulti-GEO