Paid Media & Programmatic
Google Ads for Certified Gambling Advertisers
Search, Performance Max and YouTube campaigns for operators holding Google's gambling certification in their markets
PerformanceRegulated marketsRetainer
Paid Media & Programmatic
CTV & Audio Advertising
Connected TV, streaming audio and podcast campaigns for brand building where gambling advertising is permitted
For licensed operators with brand-building goals, we plan connected TV, streaming audio and podcast campaigns in markets that allow gambling advertising on those channels. Watershed rules, audience age composition and mandatory safer-gambling messaging are built into the plan. Measurement combines brand lift, search uplift and matched-market tests.
What you get
- ◆Market-by-market eligibility check
- ◆CTV, audio and podcast media plan
- ◆Scripts with required safer-gambling lines
- ◆Audience age composition and watershed checks
- ◆Brand lift and search uplift measurement
More in Paid Media & Programmatic
Paid Media & Programmatic
Microsoft Advertising Campaigns
Bing search and Microsoft Audience Network campaigns for licensed gambling brands in the markets where they are allowed
PerformanceRegulated markets
Paid Media & Programmatic
Programmatic & DSP Media Buying
Programmatic display, video and native buying through gambling-approved DSPs with strict brand safety and age targeting
PerformanceEnterpriseRegulated markets