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Streamers & Influencers · Tracking, Codes & Attribution

CreatorIncrementality Testing

Holdout and geo tests that show how many players creator campaigns add beyond those who would have joined anyway

Codes and links capture only part of a creator's effect, and some of what they capture would have happened anyway. We design geo or time-based holdout tests, measure branded search, direct traffic and registrations against control periods and estimate incremental players. The results guide how much credit creators receive in your wider marketing mix.

What you get

  • Test design and control selection
  • Baseline and control period analysis
  • Incremental player estimates
  • Confidence notes and limitations
  • Budget implications summary

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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