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Content & Localization · Content Strategy & Operations

Editorial Style Guide& Writing Standards

One reference for how your brand writes about games, odds, bonuses and safer gambling, in every language you publish

We document the rules your writers and translators follow: voice, reading level, approved and banned terminology, how to present odds, RTP and bonus terms, and how to talk about gambling responsibly. Worked examples show good and bad copy side by side. Market annexes record local spelling, currency formats and regulatory wording so freelancers get it right first time.

What you get

  • Voice, tone and reading-level rules
  • Approved and banned terminology list
  • Odds, RTP and bonus terms formatting
  • Safer-gambling language guidelines
  • Per-market annexes and worked examples

How it works

  1. 01

    Add it to your offer

    Combine it with any other services, markets and a budget if you have one in mind.

  2. 02

    Get a custom quote

    We reply with scope, timeline and price for your brand, usually within one business day.

  3. 03

    Accept and kick off

    Accept with one click, get your invoice and meet the team that runs it.

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